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We are happy to announce that we will be having Sarah Smith-Robbins (Intellagirl) on our Marketing Tech Blog Radio Show this Friday, September 16, at 3 p.m. EST. On our show, we will be talking about her recent research dealing with Twitter and Fortune 500 companies, designing and launching a Kelley Social Technologies and Business Certification program, and teaching undergrad and MBA social and digital media marketing courses Sarah “Intellagirl” Smith-Robbins, PhD is the…

Some fascinating statistics associated with word of mouth marketing. In my opinion, this is the most underestimated marketing strategy with, perhaps, the highest impact. Companies, products and services worth mentioning skyrocket in popularity due to this incredible channel. In recent years, with the advent of social media, influence is truly traveling at the speed of light. Simply put, it you have something remarkable, people will remark. When those remarks generate…

When we relaunched our newsletter, I wanted to really make the subscription link a dominant feature on our site. We added a drop-down section at the top of the site and it’s been incredible. While we used to get a trickle of one or two subscribers before, now we get dozens of subscribers each week. The Marketing Technology newsletter is growing quite popular, with almost 3,000 subscribers! I’d like to…

Our first Zoomerang poll results are in! Time is the biggest challenge for marketing professionals. With the growing demand on marketers to produce content for internal use, web site, blog, social media and more… it’s no wonder that time is our biggest challenge. It may also be a symptom of a weak economy where companies aren’t hiring the resources necessary to complete the work needed to compete. Here are the…

Just a quick reminder. This Thursday (September 15th) is the last day to save 50% on tickets to Facebook Success Summit 2011–the online conference for businesses that want to master Facebook marketing, brought to you by Social Media Examiner! This online conference is all about using Facebook to gain more exposure, build loyal fans and grow your revenue. Already 1000+ businesses have signed up, including Sony, CNN, Hewlett-Packard, AAA, UC…

We’re extremely excited to announce a new sponsorship on the Marketing Technology blog with Zoomerang! Zoomerang is our Marketing Technology sponsor, joining our SEO sponsor – Slingshot SEO, and our Analytics sponsor – Webtrends. (We have additional sponsorships available for Social, Mobile, Blogging and Email). As we continue to expand the footprint of the Marketing Technology blog with the Marketing Technology Radio Show, Marketing Technology Videos, a fantastic Twitter and…

I’m still generally surprised by the number of sites that are not yet viewable on a mobile device – including very, very large publishers. It’s not just an opportunity to get some additional readers, customizing your site for mobile use can enhance your user experience since you know that folks are currently mobile! With the huge variety of screens and operating systems, optimizing for mobile isn’t a piece of cake…

This infographic from DIYSEO on search engine optimization return on investment may raise more questions than it actually answers. I’m always suspicious when I see a blanket statement that one channel is better than all the rest… as if you should abandon every other medium? Here are some observations: Was this simply measured off of a single campaign? In other words… as they are measuring the impact of email marketing,…

Premature Elaboration is a fantastic term that’s frequently used by a friend of mine, Doug Theis. Doug uses it when he discusses a how some salespeople have the completion of a sale in their grasp and then lose it because they continue talking after the prospect was ready to sign. They just couldn’t shut up! It’s not just sales, it happens in marketing, too. The easiest target to poke fun…